bienvenue
schema theory · paris read your brand → prefer on google ↗

SchemaResearch

we read your brand, fix what’s broken, and build what’s next

Our autonomous engine reads your digital surface: what the ai models say, what google sees, where you’re leaking trust and traffic. We fix what’s broken and help you build.

schema theory

schema research is a part of schema theory studio in paris.

The Problem

ai search is rewriting brand discovery. a lot of brands don’t know they’re invisible

brands invest in a lot of things. but they do not always invest in continuous observation of their own digital surface — what google sees, what chatgpt thinks, what competitors ship, what visitors do after the click. we’ve built the layer that tracks all that.

sampled live, 15 july 2026 — asked “best evtol companies to watch in 2026,” the engines name six brands. a funded french challenger, months from its first flight, isn’t one of them. it reads 45/100 on our engine. that’s the layer we fix.

schemaidle securityidle aiidle organicidle
brand intelligence for creative industries
schema theory reader-v0
What we built

the reader

eight watchers

each reads one surface, every weekday.

one brief

a synthesizer collapses the week’s readings into one page. lands in your inbox monday, 9 am. anything urgent flags the same day.

schema email auth performance render organic paid ai surface brand-safety
58the average score, out of 100, across the 10,000 brands we’ve studied. weakest axis everywhere: structured data — the layer ai reads.
schema theory
Deliverables

one page every monday.

ai recommendation position

where and how your brand appears in answer engines

search

on owned surface

competitive

paid, earned, creative

on-site

conversion telemetry and surface drift

A sixty-second read. Alerts the same day anything moves. Action plan at the foot. Then we fix it.
schema theory
What happens then?

approve. deploy.

Every finding ships with the fix pre-drafted.

One click to approve, we deploy: DNS, schema, headers, structured data, llms.txt.

Logged. Versioned. Reversible.

Campaigns and rebuilds stay with your team. Nothing goes live without your sign-off.

131 protocols we read and write to: JSON-LD · microdata · RDFa · OG · Twitter Card · sitemap.xml · llms.txt · robots.txt · canonical · hreflang · SPF · DKIM · DMARC · BIMI · LCP · INP · CLS · HTTP/3 · HSTS · CSP · GA4 · GSC · MCP · ai-sov · Vectorize · openai embeddings · Perplexity API · Shopify · Stripe · Klaviyo · OAuth · OIDC · WebAuthn · AVIF · WebP · Product · Article · Organization · GDPR · WCAG.
schema theory download deck

Join.

Founding members: the first ten lock €2,200/mo HT for the life of the engagement — €4,500 after. 24 hours from yes to first brief. no setup fees, no hidden fees, no upsells.

selected clients, past & present

leave your email we’ll reach out for a demo

What’s delivered: eight surfaces read every weekday one brief every monday — a sixty-second read same-day alerts when something moves fixes deploy once approved competitors tracker segment intelligence build modules when needed monthly strategy call agentic team at your disposal
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